I wish books could sell themselves


Hi Reader,

Last Saturday, I went to the book launch for Marcia Laycock's new writer's memoir, Pond'rings. It was a beautiful event, and people came from all over the province to attend. At least 30 people were there.

Marcia read from her book. She handed out copies to people who preordered them. Other people bought copies on the spot.

There were so many powerful conversations I wish I could have had 100 ears so I could listen to everyone.

It felt so natural, but Marcia and her family worked hard to make it happen! The snacks didn't put themselves on the plates. The colouring pages didn't print themselves. The boxes of books didn't walk from the printers to the location.

Over the past months, myself and my coworkers have been working on a marketing program for authors.

It's gone through so many variations. Now, it's finally ready. We're calling it Marketing Pathway.

It's a one-stop shop for authors wanting to market their books.

But I still want to do more.

I'm hosting a live webinar on the 20th at 3 PM MST.

It's From Doubt to Confidence: Marketing Your Book.

It'll give you the confidence you need to market your book.

You'll learn:

• Why you know more about marketing than you think

• Why your message matters

• How to silence your inner critic

• What marketing your book really means

And if you can't attend live, we'll send a replay to everyone who signed up.

Marketing Pathway is $50 a month, but this webinar is totally free.

You can sign up for the webinar now.

I hope to see you there!

Molly Layton-Simpson

Marketing Assistant, Siretona Creative

Hi! I'm Colleen.

📚Founder and Chief Creative Officer in boutique publishing company, Siretona Creative 👩‍🏫We teach and coach 🔤 the ABCs of publishing. 🤝We partner with ✍️committed Authors to produce 📖compelling Books in 🙋‍♀️collaborative Community. 🪶Join our author community: The Book Hatchery.

Read more from Hi! I'm Colleen.

Did you catch the masterclass from last Wednesday? On Wednesday, August 6th I hosted "Publish Your Book in 2025." This is the big question: Can you publish your book in 2025 Yes No Maybe Here's the link to the replay from last week to help you answer the question. After you watch the video, where would you locate yourself on the publishing map? Where are you on the publishing map? (choose the BEST one for you) Possibilities and Preparation: WRITING & EDITING Possibilities and Preparation:...

Can you publish your book this year? I'm offering a masterclass on Wednesday to help you figure out the answer. Here is what you will learn: How to get your book ready to publish. How to get yourself ready to publish. Partners and resources to help you get the publishing done. Let's find you on the publishing map and plot a course to your finished book! 🗺️ Join me this Wednesday, August 6th at 7 pm MST. Here's the link: https://us02web.zoom.us/meeting/register/bWKGLaouQYygG9B1uxZFBg Colleen...

Hi Reader, You've probably heard that the federal government is debating implementing a 25% tariff on American books. That tariff will put a lot of strain on Canadian booksellers and publishers. Could this be an opportunity for Canadian authors? A tariff will result in raising book prices and limiting imports. In most cases, books will get 25% more expensive, so a $20 book would now cost $25. Canadian authors and publishers printing in Canada might get more benefits under the tariffs. The...